The world's best minds in magmatic ore deposits just spent a week in Perth. Most ASX investors never heard about it and yet their portfolios are built on the science discussed in that room. ISMUMS2026 covered the mineral systems behind Ni, Cu, Co, PGEs, V, Ti and Cr: the metals of the energy transition, and the bread and butter of the ASX junior sector. Samso's job is to carry that knowledge across the gap as research, not promotion, for investors who want to understand t

Depth, repetition and a recognised name are not marketing slogans. They are some of the most heavily evidenced ideas in marketing science and behavioural finance. Here is what the published research actually says — including where it pushes back.