Helping companies pique investor interest

Samso tells compelling stories by engaging business leaders to reveal insights beneficial to the investment community.

About Samso

Samso is a renowned resource among the investment community for keen market analysis and insights into the companies and business trends that matter.

We have a track record of developing successful business concepts in the Australasia region, and provide bespoke research and counsel to businesses seeking to raise capital and procuring projects for ASX listings.

Samso brings to Clients a number of Content Channels that are all about telling compelling ASX stories.


Investors seek out Samso for knowledgeable evaluations of current industry developments across a variety of business sectors, and considered forecasts of future performances, so clients' dialogues can provide investors with clear answers to questions they may not have the opportunity to ask and lay out the big picture to help them complete their investment research. Clients' dialogues are delivered through these Samso channels.

  • Coffee with Samso, our core product, is a compelling format of relaxed online video dialogue to allow thought leaders to share their company’s story and have an in-depth discussion on the company and their strategies.

  • Rooster Talk is supplementary content that enables more condensed, bite-sized conversations with industry experts about market insights, trends and learnings that benefit businesses across all sectors on the ASX.

  • Samso Insights provide a clear and concise analysis on the commodities landscape and subsequent market movements and trends that can impact ASX-listed companies.

  • ESG Boom Podcast specially focuses on a critical theme of sustainable investment strategies - Environmental, Social, and Governance (ESG).


Content Distribution.

Collaborative partnerships are important at Samso to widen clients’ business presence and deepen brand value.


Samso’s interviews are posted on their website, podcast and YouTube channels and via other relevant online environments where they can be shared among investment communities.


These client ASX stories are further distributed via Samso's partners Proactive Investors, Brilliant-Online and Triple M Mining HQ bringing in a new point of interest to the subscribers of other channels.

About Noel Ong, CEO, Samso.


Industry veteran Noel Ong is a geologist with nearly 30 years of industry experience and a strong background in capital markets, corporate finance and the mineral resource sector. 


Based in Perth, Western Australia, he was the founder and managing director of ASX publicly-listed company Siburan Resources Limited from 2009-2017 and has also been involved in several other ASX listings, providing advice, procuring projects and helping to raise capital.


He brings all this experience and expertise to the Samso interviews such as Coffee with Samso and Rooster Talk, where his engaging conversation style with business figures gives revealing insights into Australian Stock Exchange (ASX) companies, related concepts and industry trends that can pique investor interest.


Noel Ong travels across Australia to record the interviews, only requiring a casual environment where they can be set up.

Enquiries about appearing on Coffee with Samso and Rooster Talk can be made by contacting Noel Ong at

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- Christian Easterday, Managing Director, Hot Chili Limited (ASX: HCH)
“I very much enjoyed my coffee with Samso interview, a refreshing approach to providing a “Coffee style” informal discussion. Noel brings an insiders understanding to providing an interesting and deeper discussion around both the Company and market backdrop for topics discussed. The relaxed format provides investors access to insights not usually available."