Helping companies pique investor interest

Samso tells compelling stories by engaging business leaders to reveal insights beneficial to the investment community.

About Samso

Samso is a renowned resource among the investment community for keen market analysis and insights into the companies and business trends that matter.

Investors seek out Samso for its knowledgeable evaluations of current industry developments across a variety of business sectors, and considered forecasts of future performances. 

With a compelling format of relaxed online video interviews, Samso provides them with clear answers to questions they may not have the opportunity to ask, and lays out the big picture to help them complete their investment research.
And in doing so, Samso also enables companies featured in its interviews build valuable engagement with their investment communities and customers.


Headed by industry veteran Noel Ong and based in Perth, Western Australia Samso’s Coffee with Samso and Rooster Talk interviews both feature friendly conversations with business figures that give insights into Australian Stock Exchange (ASX) companies, related concepts and industry trends.

Noel Ong is a geologist with nearly 30 years of industry experience and a strong background in capital markets, corporate finance and the mineral resource sector. He was founder and managing director of ASX publicly-listed company Siburan Resources Limited from 2009-2017 and has also been involved in several other ASX listings, providing advice, procuring projects and helping to raise capital.

He brings all this experience and expertise to the Samso interviews, where his engaging conversation style creates a relaxed dialogue, revealing insights that can pique investor interest.

Noel Ong travels across Australia to record the interviews, only requiring a coffee shop environment where they can be set up. The interviews are posted on Samso’s website and podcasts, YouTube, and other relevant online environments where they can be shared among investment communities.

Samso also has a track record of developing successful business concepts in the Australasia region, and provides bespoke research and counsel to businesses seeking to raise capital and procuring projects for ASX listings.

Collaborative partnerships are important at Samso to widen your business presence and deepen your brand value.

Enquiries about appearing on Coffee with Samso and Rooster Talk can be made by contacting Noel Ong at

Download Samso company brochure.jpg
- Christian Easterday, Managing Director, Hot Chili Limited (ASX: HCH)
“I very much enjoyed my coffee with Samso interview, a refreshing approach to providing a “Coffee style” informal discussion. Noel brings an insiders understanding to providing an interesting and deeper discussion around both the Company and market backdrop for topics discussed. The relaxed format provides investors access to insights not usually available."