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BUSINESS & LIFESTYLE ยท EST. 1995

Samso, a cream labradoodle in an Akubra and a red checkered flannel shirt, sits in a worn leather armchair on red dirt with a blue enamel mug, looking past a campfire to the sun setting over flat-topped ranges.

Samso at the end of the day. Samso illustration

BUSINESS & LIFESTYLE

The Words According To Samso

Stories and news from decades in the journey, brought back to life in 2026

Noel Ong / Samso

The Words According To Samso is about sharing the experiences of decades in my journey. These are stories and news I have heard, brought back to life in 2026.

 

Many of them have been told before, and The Words According To Samso is now bringing them back to readers, to share with those interested in 2026 and with future generations.

Samso is me, and I am Samso. And Samso is the dog. Without the dog, there is no Samso. Without me, there is no Samso. Without Samso, there is no me, the person behind Samso.

Noel Ong

THE STORIES

The Accidental Geologist and now The Media Personality

31 OCT 2026

 

The Accidental Geologist and now The Media Personality

 

Geologist Noel Ong on a career he never planned, from mineral exploration to company director and, finally, Samso.

 

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No tickers, no research, no opinions on what anyone should own. For Samso's research and interviews, visit samso.com.au.

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