Samso content is produced under two clearly distinguished paths. Editorial standards, depth of research, and the willingness to weigh both sides are identical across the two. Every published piece is labelled by its path.

Independent Coverage. Samso chooses the subject, the angle and the questions. No fee is paid by the subject. The work is funded by the platform itself. This is the editorial heart of Samso, and it is what gives membership coverage its weight.

Samso Membership. Companies join the membership programme. The fee covers Samso’s research effort, the access required to deliver it at depth, and a place in the distribution footprint. The fee does not buy the conclusion. Risks are weighed, claims are checked, opinions remain Samso’s. Editorial control rests with Samso, and every piece is published with a Samso Member label and a tier indicator at the top.

The reason for the distinction is simple. If readers cannot tell which path a piece took, every piece loses its weight. By labelling honestly, both paths retain their value — and the membership coverage benefits, not suffers, from the discipline.

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Samso Membership Packages

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Three tiers, designed around where a company sits in its growth arc. Editorial standards are identical across all three.

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ESSENTIAL

For emerging companies.​

• 12 months of Samso News commentary on ASX announcements

• 1 × Coffee with Samso long-form, or 1 × Samso Insights piece

• Priority scheduling

• Video shorts produced for promotional platforms

• Discounted rate on additional content

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GROWTH 

For companies in growth phase.

• Everything in Essential, plus:

• 2 × Coffee with Samso long-form conversations

• 2 × Samso Insights sector pieces

• Strategy calls — review of narrative and visibility plan

• Increased depth of underlying market research

• Amplified social distribution

 

STRATEGIC

For companies pursuing category leadership.

• Everything in Growth, plus:

• Flagship annual partnership status

• Samso News Interviews — short interview format around announcements

• Complimentary additional Coffee with Samso and Samso Insights pieces

• Full social amplification programme

• Priority access to new formats and series as they launch

 

Custom packages outside these tiers are available for specific needs — a single Coffee with Samso, a focused sector study, a multi-company sector overview. Pricing is set by scope. All work, regardless of package, is produced to the Editorial Charter.

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What We Cover

Samso is sector-agnostic. The discussion — depth, weighing both sides, translating technical material into investor-grade understanding — is the same whether the subject is a small-cap gold explorer, a critical minerals developer, a healthcare innovator or a media-and-technology business. The founder’s lens is strongest in metals, mining, critical minerals and the commodities side of the energy transition. The editorial standard is identical across every sector.

If your project or company sits outside the areas where Samso can add genuine research depth, we will tell you so. A short, honest no is more useful than a polite yes that produces work neither of us would be proud of.

 

The Visibility Engine
Behind every Samso membership runs the same workflow. We call it the Visibility Engine.
1. Understand the story. Projects, milestones, catalysts, the investment narrative — drawn out, organised, agreed.
2. Create the content. Coffee with Samso, Samso News, Samso Insights, and Amplification across all four channels.
3. Distribute consistently. Website, YouTube, podcast, email subscribers, and the social platforms — owned every step.
4. Build recognition over time. Visibility compounds. The three Rs turn touchpoints into brand.
The first month of a membership is overwhelmingly step one — getting the story right. The remaining months are about steps two, three and four executed consistently.

 

How to start a conversation
Contact Noel directly. The first conversation is short, exploratory, and carries no expectation on either side. If there is a fit, we will explain which membership tier the work would sit in, what the editorial standards mean for the piece, what disclosures will appear, and what timeframe is realistic. If there is not a fit, we will say so.