The Calmer Co. International Limited (ASX: CCO): Surging Revenue, Flavoured Kava Shots, and a Bold US Market Push.
- Noel Ong
- Jul 14
- 5 min read
Updated: Jul 28
Announcement
The Calmer Co. International Limited (ASX: CCO) has delivered a standout FY25 performance, underpinned by strong revenue growth and strategic product expansion. With a preliminary unaudited revenue result exceeding AU$8 million—an 86% increase on FY24—the company continues to gain traction as a leader in the natural relaxation and alcohol-alternative space.
At the heart of this momentum is the company's latest move: the launch of flavoured Taki Mai® Kava Shots on Amazon USA. This product expansion is a clear signal of CCO’s intent to deepen its presence in the lucrative US market while growing its ready-to-drink (RTD) portfolio.
Zane Yoshida, Founder & CEO of The Calmer Co, commented:
“Crossing AU$8 million in revenue for FY25 is a landmark achievement and reflects the strength of our multichannel strategy and the dedication of our team. Our new flavoured kava shots deliver on consumer demand for taste, convenience, and functionality as we continue to scale globally.”
🔷 Key Highlights – FY25 and Strategic Milestones
💠 Revenue Growth:
FY25 revenue exceeded AU$8 million, a significant increase from AU$4.3 million in FY24 and a 153% increase from AU$1.7 million in FY23.
💠 Channel Mix:
Direct-to-Consumer: 39%
Retail: 30%
Amazon USA: 23%
Wholesale: 8%
💠 National Retail Presence:
Coles: Taki Mai® Kava Shots in 797 stores; 150g FijiKava® Instant Kava in 801 stores.
Woolworths: National launch of 50g FijiKava® Instant Kava, now available in over 1,100 stores. This rollout has secured more than 35% of the national market share.
💠 Amazon USA Momentum:
Subscriptions now account for 28% of Amazon's sales, indicative of strong brand loyalty.
Taki Mai® brand share grew from 6% in January to 24% by April 2025.
Amazon projects a 45% uplift in kava sales over the next year.
💠 Wholesale Expansion:
Growth with IMCD and entry into the US kava bar market via a new partnership with Leilo.
💠 Product Mix Shift: RTD formats now contribute 7.3% of revenue, with further growth expected following the flavoured kava shots launch.
🔷 Flavoured Taki Mai® Kava Shots – A Strategic Digital Play for Kava Distribution.
In a move tailored to US consumers, The Calmer Co. has launched five new flavoured kava shots:
1. Flavours: Coconut, Choc Banana, Guava, Pineapple, Mango
2. Formats: 6-pack (single flavour) and 10-pack (mixed flavour)
3. Channel: Initially exclusive to Amazon USA, with rollout to direct digital channels planned
These 2.5oz (75ml) RTD shots are designed to meet rising US consumer demand for natural, alcohol-free functional beverages. The launch also aligns with global consumer trends favouring wellness and convenience.
Andy Burger, Head of E-commerce at The Calmer Co, commented:
“Flavoured kava shots are an exciting step forward for our US digital strategy. These new formats give consumers even more ways to enjoy kava. With Amazon subscriptions and customer retention growing, we’re confident this launch will build strong momentum through our online channels.”
Samso Concluding Comments
The FY25 revenue result is more than just a number—it’s a signal that The Calmer Co is successfully executing a vision in a high-growth category. From a modest AU$1.7 million in FY23 to over AU$8 million in FY25, the trajectory shows disciplined channel development and product innovation.
The company’s Amazon performance is particularly telling. Subscription uptake and growing brand share indicate sticky demand. This is key for investors—loyal, repeat customers are often the backbone of e-commerce profitability.
What’s also worth noting is the expansion of RTD formats, a segment that combines convenience, wellness, and flavour. As the flavoured kava shots gain traction, expect this category to become a larger slice of the revenue pie—and possibly a new brand differentiator.
Calmer Co is still below an AUD $10M market capitalisation, which makes this still a very compelling stock for a position. The increasing revenue and the success of getting products into Coles and Woolworths is a significant step. The share price is still looking steady (see above).
Finally, for those tracking small caps that are building real businesses with international potential, I feel that CCO stands out as one to watch. Its blend of branding, digital strategy, and product pipeline shows promise in a consumer landscape shifting towards natural, functional alternatives. In the world of Instagram and TikTok, the Kava branding is perfect for that form of advertising.
The Samso Way – Seek the Research
The Calmer Co. (ASX: CCO) is showing how niche health products when paired with smart digital strategy and retail reach, can scale into a global growth story. With strong revenue momentum and a clear push into the US market, this is a company quietly building long-term value through consistency and consumer insight.
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