SAMSO
INDEPENDENT RESEARCH MEDIA FOR THE ASX. DEPTH OVER HYPE.
Where Samso Research Reaches
Samso creates the research and publishes it on its own channels. The company that commissions it carries it to its own investors, through its IR firm, its broker and its shareholder channels. We do not syndicate the research to other sites.
Owned Channels
Samso publishes natively to its own website, its YouTube channel, its podcast, and to subscribers via email. Research is also distributed across LinkedIn, X and Facebook, and the full archive is indexed and searchable on the site.
Reach and Engagement
Anyone can pay for reach. Samso can, a company can and its IR firm can. We promote our own videos on YouTube. The quality of the research is what decides whether people engage, and that is the part we do.
The people who follow Samso are retail investors who do their own work, professional investors looking for primary material on small caps, brokers, family offices and sector specialists. Member coverage is published to all of them. It is read, watched and listened to, and it is found again through search weeks and months after publication. That builds over time, as the three Rs describe.