Where Samso Research Reaches
Samso publishes through owned channels — channels we control, with audiences who chose to be there. No paid placement. No syndication arbitrage. Every reader, listener and viewer is in the Samso footprint because they want to be.
Owned Channels
Samso publishes natively to its own website, its YouTube channel (where individual research conversations regularly pass 21,000 views), its podcast, and to subscribers via email. Research is also distributed across LinkedIn, X and Facebook, and the full archive is indexed and searchable on the site.
Why Owned Audience Matters More Than Mass Reach
The default measure in media is scale. The better measure for an investment research platform is who is actually paying attention. Samso’s audience is concentrated in retail investors who do their own work, professional investors looking for primary material on small caps, brokers, family offices, and sector specialists. These are readers who came to Samso to think — not viewers an algorithm pushed at us for a moment.
Member coverage enters that audience directly. The piece is not buried in a feed. It is read, watched, listened to, and increasingly searched for and re-found weeks and months after publication. That is the value an owned audience builds — and it compounds, exactly as the three Rs predict.