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Media & Technology
Investor interviews and briefings with industry leaders from the media and technology sectors.


When the Smartest AI Model Is Worth the Least
At SuperAI 2026, a European lab, a Chinese lab, and a veteran investor agreed the AI frontier has quietly moved — away from topping benchmarks, toward owning deployment, distribution, and the ground beneath the tokens.A panel discussion, moderated by Zixuan Li (Head, Z.ai), with:Geoff Soon, Mistral AI · Cherie Shi, MiniMax · Hemant Mohapatra, LightspeedSuperAI 2026 · Marina Bay Sands, Singapore · 10 June 2026For a few years, the word frontier had a simple meaning in artificia

Noel Ong
3 days ago11 min read


When the Web Learned to Lie: AI Agents
A radio hoax fooled millions in 1938. Nearly ninety years later, the things being fooled aren't human — and the web is quietly feeding them poison. Adapted from a talk by Ariel Shulman, Chief Product Officer, Bright Data SuperAI 2026 · Marina Bay Sands, Singapore In 1938, Orson Welles stepped up to a radio microphone with no television, no internet, and no special effects beyond a few sound cues — and convinced millions of listeners that Martians were invading Earth. War of

Noel Ong
Jun 2511 min read


Echo IQ – EchoSolv AS Enters Mount Sinai Health System
Samso has been following the Echo IQ since September 2025. The research that went into preparing for the first Coffee with Samso with Dustin Haines was the eye opener for myself. It became very clear that this was a business that just needed validation and the first was the FDA submission which I now understand is not something that is caually done. The proecess and the acceptance of the request for approval in itself was a strenous process and is almost a tick of approval

Noel Ong
Apr 307 min read


AI and The NVIDIAs AI Revolution – Why This Story Is Much Bigger Than a Chip Company.
I started to look at the world in Artificial Intelligence (AI) seriously 12 months ago with a trip to the SuperAI Conference in Singapore in 2025, an event that I will be attending again this year on the 10th and 11th June 2026. As part of the AI revolution for the Samso Platform, I hunted for practitioners of the industry to get on a Coffee with Samso to just give us the "AI for Dummies" approach to start our journey into AI.

Noel Ong
Apr 2713 min read


Echo IQ – AI Diagnostics, Mayo Clinic & Hypergrowth
This Coffee with Samso conversation with Dustin Haines from Echo IQ Limited (ASX: EIQ) reinforces a clear investment narrative: this is not just an AI story, but a data-driven healthcare business building a scalable diagnostic platform anchored in real clinical need.

Noel Ong
Apr 164 min read


archTIS Awarded US/EU Alliance Contract, Provides DoD Update
archTIS Limited (ASX: AR9) operates in a specialised segment of the cybersecurity market focused on data-centric security for government, defence, and regulated industries. The Company’s positioning within Zero Trust architecture and attribute-based access control (ABAC) environments places it in a sector where procurement cycles are long and compliance standards are strict.

Noel Ong
Mar 56 min read


Adisyn Demonstrates 20dB Radar Signature Reduction with Graphene
Samso has had a late entry to looking at looking at G11 Resources Limited (ASX: G11) as it explores for copper and gold within Tasmania’s Mt Read Volcanic Belt, a region that hosts the Mt Lyell Copper-Gold Mine and several other base metal and gold deposits. The Company’s focus is on structurally controlled mineralisation along the Great Lyell Fault, which is the main structural control to the Mt Lyell ore system.

Noel Ong
Mar 47 min read


Adisyn Limited — A New Leader - A Semiconductor-Focused Business - - Is this Perfect Timing for New Investors?
Adisyn Ltd (ASX: AI1) is advancing a graphene-based semiconductor technology platform through its wholly owned subsidiary, 2D Generation (2DG), supported by international research collaborations across Israel, Europe, and the United States. The Company’s core development work focuses on low-temperature graphene deposition processes designed for compatibility with existing semiconductor manufacturing environments.

Noel Ong
Feb 115 min read


Adisyn Limited — Technical Validation, Strategic Focus, and Capital Reallocation - A Semiconductor Story
Adisyn Ltd (ASX: AI1) is advancing a graphene-based semiconductor technology platform through its wholly owned subsidiary, 2D Generation (2DG), supported by international research collaborations across Israel, Europe, and the United States. The Company’s core development work focuses on low-temperature graphene deposition processes designed for compatibility with existing semiconductor manufacturing environments.

Noel Ong
Jan 136 min read


archTIS Limited - U.S. Department of Defense Progress Signals Strategic Momentum - A Definte SamsoDYOR for Positioning Potential Upcoming Growth in Sales.
archTIS Limited (ASX: AR9) has provided a detailed update on its progress with the United States Department of Defense (U.S. DoD), highlighting the successful production deployment of its NC Protect software within the Microsoft DoD365 environment. The update also outlines renewed licenses, customised development work, and new non-dilutive funding aimed at accelerating U.S. market penetration. The core activities are centred in the United States, with archTIS headquartered in

Noel Ong
Jan 86 min read


OpenLearning Limited - Field Ready Partnership: AI-Powered LMS Enters Southern Africa via Usage-Based SaaS and Marketplace Model
OpenLearning Limited (ASX: OLL) has announced a three-year Software-as-a-Service (SaaS) and referral partnership with Field Ready SSA Ltd, a specialist education-to-employment provider delivering large-scale employability programs in Mozambique, Ghana and, from 2026, Namibia.

Noel Ong
Dec 9, 20258 min read


icetana AI Secures Its Largest Australian Sale - AI Video-Analytics
icetana Limited (ASX: ICE) has landed its largest Australian sale to date—a five-year SaaS order via Millennium Services Group, a national security and cleaning operator in which SoftBank Robotics holds a controlling stake. The deal totals A$376,000 and is slated for initial deployment next quarter, with licensing expected to commence in the March-2026 quarter.

Noel Ong
Nov 12, 20255 min read


archTIS secures additional U.S. DoD contract for NC Protect (DoD365) - Servicing the Department of Defence
archTIS Limited ((ASX: AR9) has announced a second U.S. Department of Defense–related contract, this time to deliver customised development work on its NC Protect product for the Microsoft DoD365 environment via federal contractor Copper River Technologies. While modest in dollar terms, management frames this engagement as a bridge that advances enterprise-grade rollout and positions the company for a larger licensing outcome already flagged earlier in the year.

Noel Ong
Nov 6, 20255 min read


OpenLearning Secures A$150,000 Platform SaaS Deal with SPCF - An AI-powered education platform.
OpenLearning Limited (ASX: OLL) has signed a five-year, usage-based SaaS agreement with Systems Plus College Foundation (SPCF), a comprehensive non-sectarian education provider in the Philippines. The partnership will see SPCF deploy OpenLearning’s AI-powered learning management system across all levels – from grade school to graduate programs.

Noel Ong
Oct 2, 20254 min read


Coffee with Samso - An AI Solution to a Cardiovascular Problem | EchoIQ Limited (ASX: EIQ).
Coffee with Samso Episode 207 is all about a company that is feeling left behind in the midst of a unprecedented gold price rush. Gold miners, the producing companies on the ASX, are all buoyant and experiencing an emotional high on valuation. Shareholders are in a state of euphoria but in the rush, there are always some hidden value. The hidden value that is typically brushed aside by the juggernaut of cash producing gold miners speeding past the sights of investors.

Noel Ong
Sep 7, 20257 min read
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