icetana AI Secures Its Largest Australian Sale - AI Video-Analytics
- Noel Ong
- Nov 12
- 5 min read
Announcement
icetana Limited (ASX: ICE) has landed its largest Australian sale to date—a five-year SaaS order via Millennium Services Group, a national security and cleaning operator in which SoftBank Robotics holds a controlling stake. The deal totals A$376,000 and is slated for initial deployment next quarter, with licensing expected to commence in the March 2026 quarter.
The end user is a major shopping centre in northeast Queensland (~107,000 m² GLA; 345 shops), reinforcing icetana’s footprint in the shopping-mall security segment. The Company indicates the contract will add A$75,200 to ARR on a SaaS basis.
Highlights - An AI Video-Analytics Narrative
Largest Australian sale to date for icetana AI’s security software.
New partner: Millennium Services Group, a national security & cleaning operator (majority-owned by SoftBank Robotics).
Contract value: A$376,000 on a 60-month SaaS term; adds A$75,200 to ARR.
End user: a large retail shopping centre in northeast Queensland (~107,000 m², 345 shops).
Timing: initial deployment expected next quarter; licensing anticipated to begin in the March 2026 quarter.
Payment terms: five years in advance (initial payment due 30 days from invoice).
Chief Executive Officer Kevin Brown commented:
“We welcome Millennium Services Group as a new partner in our home market of Australia and look forward to a fruitful on-going relationship.
This sale is further evidence of our ability to leverage our partnership with SoftBank Robotics into new sales and ARR growth.
Our go-to-market is focussed on security integrators servicing large shopping malls, and this later deployment will further cement our reputation in this segment.”
Commercial Terms & Revenue Shape
Contract value: A$376,000 + GST over 60 months (SaaS).
ARR impact: A$75,200 per annum added.
Billing & cash: Five years in advance, first payment due 30 days from invoice. Start/implementation: Licensing to commence following implementation, anticipated March 2026 quarter; initial deployment expected next quarter.
Renewal: Revenue beyond the initial period is subject to customer renewal; the company cautions that actual revenue may not extend beyond the initial order.
Five-year prepaid SaaS that becomes ARR once licensing starts in Mar-Q 2026; cash up front, revenue recognised post-implementation, with renewal the swing factor—watch deployment timing, collections on a new relationship, and whether this flagship mall seeds a repeatable integrator pipeline.
Customer & Use-Case Context
The end user is a major retail shopping centre in northeast Queensland—~107,000 m² of gross leasable area with 345 shops—a classic large-format, multi-camera environment where self-learning anomaly detection can reduce operator load and sharpen incident response.
icetana flags this as its largest Australian sale, delivered via Millennium Services Group, a national security & cleaning operator in which SoftBank Robotics holds a majority/controlling stake. This integrator pathway already services 100+ shopping centres across Australia and New Zealand.
Why This Matters
It is icetana’s largest Australian sale, reinforcing traction in the shopping-centre vertical.
The ARR uplift (A$75.2k) and upfront billing structure provide visibility on contracted revenue over the 60-month term (subject to implementation/licensing commencement as scheduled).
The Millennium / SoftBank Robotics linkage suggests a partner-led expansion pathway within a large mall footprint across Australia & New Zealand.
Net-net: this announcement pins down icetana’s biggest local mall win with clear ARR math (+A$75.2k) and five years’ cash paid up front, but the real proof will be smooth implementation and licensing in the March-2026 quarter—and turning this Millennium/SoftBank Robotics channel into repeatable deployments while managing renewal and credit risk.
Timeline Snapshot
Announcement date: 23 Oct 2025.
Initial deployment: Next quarter (post-announcement).
Licensing start: Anticipated March 2026 quarter (post-implementation).
Who Is Icetana Limited?
icetana Limited (ASX: ICE) is a Perth-based software company that sells AI video analytics for large CCTV networks. Its self-learning system plugs into existing video management platforms, learns what “normal” looks like for each camera, and flags unusual behaviour in real time to help security teams focus on critical events across sites like shopping centres, campuses, and smart-city projects. It’s offered as SaaS and is used at dozens of sites globally.
Samso Concluding Comments
What I like about a business like icetana is that small-sized wins, such as the one on this Samso News, make a difference to the bottom line, as it is a single, sizeable Australian deployment prepaid over five years and tied to a national integrator. Time paid is important, and a client that has scale is the perfect type of customer—a clean SaaS contract with clear ARR math once licensing starts.
The steps moving forward are simple, licensing expected to commence in the March 2026 quarter. Execution from here is the key, gett the rollout right, and the ARR shows up as planned. As like in the movies, "Built It and They Will Come".
Figure 1: ICE share price chart as of 3rd November 2025. (source: CommSec)
If icetana and Millennium convert this site into a repeatable pattern, the channel could do the heavy lifting. For now, the focus is simple—deliver the install, confirm collections, and let the results tell the story.
If those boxes tick, the narrative shifts from a “largest Australian sale” moment to a platform for repeatable growth. DYOR.
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