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INDEPENDENT RESEARCH MEDIA HOUSE FOR THE ASX. DEPTH OVER HYPE.
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ASX AI Stocks Where AI Is the Product
Samso counts 25 ASX companies whose main product is AI. Together they are worth A$2.2 billion, and most are small caps.

Noel Ong
Nov 29 min read


AI Bubble - What is Bubbling?
What is the AI bubble? Samso separates AI use, AI companies, tech shares and data centre spending, and shows how little of it is listed on the ASX.

Noel Ong
Oct 1518 min read


EchoIQ Limited (ASX: EIQ)
EchoIQ sells software that helps cardiologists read heart scans. One of its two products is cleared by the US FDA and is in use in United States hospitals. The other was told on 8 September 2026 that it had not been cleared, and the shares halved the next day.

Noel Ong
Sep 2267 min read


When the Smartest AI Model Is Worth the Least
At SuperAI 2026, a European lab, a Chinese lab, and a veteran investor agreed the AI frontier has quietly moved — away from topping benchmarks, toward owning deployment, distribution, and the ground beneath the tokens.A panel discussion, moderated by Zixuan Li (Head, Z.ai), with:Geoff Soon, Mistral AI · Cherie Shi, MiniMax · Hemant Mohapatra, LightspeedSuperAI 2026 · Marina Bay Sands, Singapore · 10 June 2026For a few years, the word frontier had a simple meaning in artificia

Noel Ong
Jul 611 min read


When the Web Learned to Lie: AI Agents
A radio hoax fooled millions in 1938. Nearly ninety years later, the things being fooled aren't human — and the web is quietly feeding them poison. Adapted from a talk by Ariel Shulman, Chief Product Officer, Bright Data SuperAI 2026 · Marina Bay Sands, Singapore In 1938, Orson Welles stepped up to a radio microphone with no television, no internet, and no special effects beyond a few sound cues. He convinced millions of listeners that Martians were invading Earth. War of th

Noel Ong
Jun 2511 min read
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