Wide Open Agriculture Ltd (ASX: WOA) has moved decisively into the Chinese market through its partnership with Univar Solutions China. After six months of market development, customer engagement, and technical trials, the first commercial order has been placed. This order – while not financially material on its own – represents the first tangible step towards building a commercial presence in one of the world’s largest and fastest-growing plant-based protein markets.

This is a great start for WOA as this is a crucial phase in its global growth strategy. In entering into an exclusive distribution and offtake agreement with Univar Solutions China, a branch of the world's second-largest distributor of chemicals and ingredients, this gives WOA a direct route into a massive market.