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Brilliant Partnership Benefits Industry Players and Investors

A treasure trove of informed market insights to help investors make well-versed decisions and businesses to engage accurately with valuable audiences and customers, is now just a mouse click away.

Samso, renowned among investment communities for its keen market analysis and insights, has teamed up with Brilliant-Online, the online magazine with a palette of digital multi-media content that deepens reading and information experiences.

The new partnership combines Samso’s unique know-how in analysing corporate potential and industry trends with Brilliant’s unrivalled online reach that enables meaningful engagement with its readership.

Together, this Samso-Brilliant partnership is the basis of the Coffee with Samso Experience. It is a unique partnership that creates an ecosystem that is unparalleled in the industry.

The numbers speak for themselves.

  • Through Samso's channels and Samso's partners (Proactive, The Market Bull, Brilliant-Online, Vermillion Pinstripes), your content is distributed to over 630,000 readers.

  • Samso itself currently has over over 10,500 YouTube subscribers; 1,900 Twitter followers; 2,600 LinkedIn followers plus a clean mailing list of over 1,200 subscribers.

  • Via Brilliant-Online alone, your content reaches out to another 70,000 readers.

Noel interviews Veronica on what Brilliant-Online Interactive Advertorials can offer.

Samso, headed by industry guru Noel Ong, specialises in online video interviews – Coffee with Samso and Rooster Talk.

Their acclaimed format of relaxed, friendly conversations between Noel and executives of Australian Stock Exchange (ASX) companies and private businesses provide respected insights into ASX companies, related concepts and industry trends.

Brilliant for further outreach

In the new Brilliant partnership, Samso CEO Noel – a geologist with nearly 30 years industry experience and a strong background in capital markets, corporate finance and the mineral resource sector – brings his expertise to a new Investment column in the online magazine.

His column is layered with illustrative videos, links to appropriate information resources, and related Coffee with Samso and Rooster Talk interviews.

The multi-media interactive format on Brilliant-Online brings this wealth of information alive in a vivid, compelling style that creates exciting new dimensions of detail.

“This new partnership with Brilliant opens up exciting new aspects for more effective engagement with both our clients and a broader audience of investment communities,” said Noel Ong.
“It gives us a multi-dimensional digital canvas on which to portray an extended scope of our industry insights right across the investment landscape.”
Veronica Lind, Business & Marketing Strategist of Vermilion Pinstripes, the Sales & Marketing specialist that devised and created Brilliant-Online, said: “We’re delighted to have Samso’s captivating Investment column as a fascinating and informative regular feature of Brilliant.”

Powerful Advertising Opportunities

For Samso’s ASX and private business clients, the Brilliant-Online partnership is an opportunity to reach new and wider audiences in a fresh, appealing format to pique and retain investor interest.

Business executives interviewed by Noel in Coffee with Samso or Rooster Talk are assured their stories are viewable on the Brilliant-Online interactive platform for deeper engagement with their target audiences.

Brilliant is currently the only interactive advertising company that has a multichannel or omnichannel advertising package i.e. your ads and stories are told across multiple channels. It's all conveniently done under one roof, ensuring continuity and consistency. Brilliant's amplification includes banner ads, blogs, interactive magazine and Calls to Action to enhance this engagement. Through social media, Brilliant-Online also engages further with potential investors, with news emails with a current base of 70,000 readers.

And because Samso’s Investor column is online and Brilliant’s SEO is strong, advertising on it gives long-term Internet presence.

Brilliant also offers long-term advertisers better insights with reports that enable them to understand the demographics of advertorials.

And its marketing arm, Vermilion Pinstripes works closely with Samso on storytelling content to ensure crisp messaging and content that reaches the right audience, through the right channels.

The partnership between Brilliant-Online and Samso is a powerful alliance with all-round benefits for both industry players and the investment community.


Advertise with Brilliant-Online

The purpose of Brilliant is to push for a better world in the digital era. Brilliant-Online is an empowering read for progressive individuals and dynamic businesses.

- PERSPECTIVES of the world, environment, investments and businesses.

- LUXE, latest trends and products in fashion, motoring, grooming, watches, jewellery, design, technology, food and wine, property, architecture and interiors.

- FACES, aspiring individuals.

For all enquiries about advertising with Brilliant-Online, please contact us here.


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