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Do ASX Companies Need to Brand?

Rooster Talk Episode 20 with Veronica Lind, Business and Marketing Strategist, Vermilion Pinstripes

In this episode of Rooster Talk, Samso is talking to Veronica Lind from Vermilion Pinstripes, who is a “Modern Marketing” practitioner. I met Veronica through my Rooster Talk with one of her clients, My Blue Tea.  I was impressed with her website and the way it was managed and she introduced me to the creator of the website. To cut a long story short, I contacted Veronica and we had a great conversation about marketing and business development. I engaged Veronica to refocus and re-label Samso.

“Vermilion Pinstripes is the creator of growth”

Vermilion Pinstripes is an international modern sales marketing and communications agency driven by a singular mission:

To help businesses thrive with confidence.

We harness the power of our collective expertise in business, communications, marketing and technology to help brands achieve their goals. This is through our Modern Marketing framework which guides teams to orchestrate the customer’s journey as one voice, one brand.

We are operating in The Experience Economy today and Modern Marketing empowers experienced B2B business, marketing and communications professionals on their journeys of growth for their brands.

One of our common discussion topics was Branding. We discussed the need and why and how people don’t succeed in this area due to a lack of understanding and how to practice good branding.

I felt that this was a great topic to share and with Veronica’s “Modern Marketing” way of getting messages out to the marketplace. Today, we all look at marketing as a myriad of social media platforms. Market participants are not utilising all the tools and at the same time, they are also overemphasising the many tools as opposed to utilising quality tools.

It was this reason that I felt it wise to share Veronica’s thoughts and how she views the art of Branding in today’s business community.

I hope you will get some value from the interview and will add to your marketing experience.

Watch the interview here by clicking this link or see the video above.

Before you watch the video, remember to click here Subscribe to the Samso Media Channel or click on the Subscribe button at the end of the video.

For further information about Coffee with Samso and Rooster Talks visit: or contact




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