Samso Australia | Editorial Charter
27th May 2026
How we decide what to publish, how to label it, and what to disclose
This Samso Charter is the binding internal standard that governs every piece of content Samso publishes, regardless of how the work was funded. It is published in full so that readers, members, and prospective members can see exactly what we hold ourselves to — and so that anyone who finds Samso falling short can hold the published commitments up against the work.
Preamble - What This Charter Is and Is Not
The Samso Charter is binding. Every Samso piece — Coffee with Samso, Samso News, Samso Insights, Samso Amplification, and any future format — is produced to it. The standards apply equally to Independent Coverage (where the subject pays no fee) and to coverage produced for Samso Members. Where the Charter and any other agreement, expectation or convenience are in tension, the Charter wins.
The Charter is not a guarantee of accuracy. We do our best. We will sometimes be wrong. When we are, we correct the record visibly and on the record — see the Corrections section below. The Charter is also not financial advice; nothing on the Samso platform is. We publish research and education. Investors are expected to do their own work.
The Six Commitments
01. Disclosure
Every Samso piece carries a label at the top stating how it came to exist. Independent Research means Samso chose the subject and no fee was paid by the subject. Samso Member — Essential, Samso Member — Growth, and Samso Member — Strategic mean the subject is a current member of the Samso Membership programme at that tier, and that the piece was produced under the editorial terms of that membership.
The label is non-negotiable. A piece cannot be published without one. Readers always know which path produced what they are reading. The current register of members is at samso.com.au/disclosures and is referenced from every member-tier piece.
02. Membership buys access, not opinion
Where a company joins the Samso Membership programme, the fee covers Samso’s research effort, the access required to deliver the work at depth, scheduling priority, and a place in the distribution footprint. It does not cover the conclusion. Risks are weighed, claims are checked, opinions remain Samso’s. Editorial control rests with Samso.
Concretely: a member does not have approval rights over a piece’s framing, the questions asked, the risks named, or the conclusions drawn. A member has the right to review the piece for factual accuracy of objectively-verifiable claims (project specifications, dates, mineral grades, financial numbers as filed) before publication. A member does not have the right to require softening of editorial judgement or removal of risk discussion.
If a member finds the Charter’s terms unworkable, the right course is not to join. We say this plainly during the first conversation.
03. Both sides addressed
Every company review must address both the upside thesis and the principal risks. A piece that does only the upside is not Samso research, regardless of whether it carries the brand. The risks named will be the risks that materially affect the investment case — not boilerplate disclaimer language.
What this looks like in practice: a Coffee with Samso about a single-asset exploration company should address grade and continuity risk, permitting, financing, and the realistic execution path — not just the deposit. A Samso Insights piece on a commodity bull case should address the demand assumptions, supply response, and the macro conditions that could invalidate the thesis.
04. Claims checked, not repeated
Claims made in ASX announcements are framed, contextualised against the sector and the cycle, and questioned where they warrant questioning. Samso does not reproduce a press release. We read it, place it in context, and assess what it does and does not establish.
For technical claims (geological, scientific, engineering), Samso draws on the founder’s thirty-plus years of geological practice and, where useful, brings in external specialists with named relevant expertise. For financial claims, we work from filed numbers — not derived investor presentations — and we are explicit about the difference. Where a claim is contested in the public record (analyst notes, regulator filings, prior history), we say so.
05. Holdings and exposures disclosed
Where Samso, Noel Ong personally, or any close associate has a holding, exposure, or prior commercial relationship with a subject — current or historical — the disclosure is made at the top of the piece and is also recorded on the Disclosures page.
‘Holding’ is read broadly: equity, options, convertible notes, or any other security in the subject; founder, director or adviser positions held by Noel within the past three years; family-office or trust interests known to Samso. ‘Exposure’ includes commodity exposure where Samso is materially long or short a commodity that the subject’s project produces or consumes. When in doubt, we disclose.
06. Not financial advice
Samso publishes research and education. Nothing on the Samso platform is, or should be construed as, personal financial advice. Investors are expected to do their own work, including taking advice from a licensed adviser appropriate to their circumstances.
We provide depth, not direction. We will explain a thesis, weigh it against its risks, and tell you what we find compelling and what we find unresolved. We will not tell you to buy, sell, or hold.
Editorial Disagreement Procedure
Step 1: Pre-publication review for factual accuracy
The member receives the piece in draft. They may flag any objectively-verifiable factual errors. Samso reviews each item and corrects what needs to be corrected. The member does not see editorial framing, questions or conclusions for approval — only the facts to be checked.
Step 2: Editorial judgement remains with Samso
If the disagreement is about framing, emphasis, the inclusion of a risk, or the substance of a conclusion, Samso’s judgement is final. The piece is published. The member may, if they wish, have a brief response statement noted in the piece or appended to it — clearly labelled as the member’s response.
Step 3: If a member chooses to leave
A member is free to terminate membership at any time. Termination does not retract published work — doing so would undermine the credibility of every piece on the platform. The member is moved from the active register to the historical register on the Disclosures page, dated.
Reader Objections
Reader objections to coverage are handled separately. A reader who believes a piece falls short of the Charter can raise it via the channels at the foot of this page. Reader objections that identify substantive Charter breaches are investigated; outcomes are recorded in the Corrections section.
Corrections
When Samso publishes something materially wrong — a factual error, a misattributed claim, a number that turns out to be incorrect, an interpretation that does not survive new information — we correct it visibly and on the record. Corrections are appended to the original piece, dated, and listed on a public Corrections page.
Material errors are corrected within five business days of being identified. Non-material corrections (typos, minor wording) are made silently. The distinction is whether a reasonable reader’s understanding of the piece would change.
Charter Version History
This Charter is versioned. The current version is shown at the top of this page with its effective date. Material changes are listed in a public changelog below. ‘Material’ means any change to the six commitments, the editorial disagreement procedure, or the disclosure standards. Editorial copy-edits to the Charter that do not change substance are not versioned.
Contact for Charter matters
Reader objections, requests for clarification on how the Charter was applied to a specific piece, and proposed amendments can be sent directly to Noel: noel.ong@samso.com.au, subject line ‘Editorial Charter’.
