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How ASX companies do marketing and promotions and what should investors be looking at

There are two parts to today's podcast on Samso on Mining HQ Podcasts Ep.27

Part 1: Noel was on air with Chris Le Messurier of Mining HQ to discuss marketing and promotions for ASX companies or companies soon to be on ASX.

Some of the questions that Chris asked.

  • Should companies continue to promote themselves when the market is not reactive?

  • When is the best time to promote yourself?

  • How can you promote yourself?

  • Why should we promote when we think no one is listening?

Noel believes that the best time to promote yourselves is now when everyone has gone in hibernation so you should be singing the loudest.

Good story telling is the best way to get the message across.

In the modern digital world, impressions are how many times your content is spotted.

Using short form information is the best way to test the market on your content and then use that as the best gauge to do long form campaigns.

Part 2: What should investors be looking at with so much marketing noise?

Ignore the emotions on Fear of Missing Out. Noel says it is back to basics to doing your own research and due diligence. There's lots of noise out there especially with short form information and it is necessary to sieve through long form information in order to make sound decisions.

Listen here:


Radio Interviews with Mining HQ reaching out to 100,000 audiences per broadcast

Noel Ong of Samso and Chris LeMesurier of 1055 TripleM speak fortnightly on Mining HQ about Mineral Exploration, Commodities and Mineral Resources.

For the investors:

Our interviews with Mining HQ includes topics to help you make good investment decisions. We also share Stock Picks, Stocks to Watch and Weekly Summaries.

For Samso's clients:

This is an additional opportunity for you to engage with investors directly. Samso works with a number of Media Partners like MiningHQ and Brilliant-Online to widen your reach.

Samso investment podcasts with Mining HQ
Samso investment podcasts with Mining HQ


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