Pure Hydrogen Strengthens Strategic Position with Local Assembly Partnership and Funding Support
- Noel Ong
- 1 hour ago
- 6 min read
Announcement
Pure Secures Strategic Funding Facility to Support Growth 21 October 2025 (click here to view the announcement)
Pure and AMQ to Assemble ZE Vehicles in Australia 29 October 2025 (click here to view the announcement)
Pure Hydrogen Corporation Limited (ASX: PH2) has released two important ASX announcements outlining a step-change in its strategic positioning across Australia’s zero-emission (ZE) vehicle and clean mobility sector.
The first update (29 October 2025) details a new collaboration between Pure’s subsidiary, Pure One Operations, and Advanced Manufacturing Queensland (AMQ) to begin assembling hydrogen fuel-cell trucks and the Ford F-150 Lightning locally in Brisbane.
The second update (21 October 2025) confirms that Pure Hydrogen has secured a $2.5 million loan facility to support its growing sales pipeline and vehicle rollout commitments.
Together, these announcements reinforce Pure Hydrogen’s expanding footprint in Australia’s clean mobility landscape.
The Business of the Company: Focus – Hydrogen - Projects
Pure Hydrogen is developing an integrated portfolio that covers:
Zero-Emission trucks and light commercial vehicles
Hydrogen fuel supply solutions
Localised assembly capacity through strategic partnerships
A pipeline of clean mobility infrastructure across Australia
Supporting energy projects, including natural gas assets in Australia and Botswana
Highlights – Strategic Manufacturing Partnership with AMQ (29 October 2025)
Pure One Operations × Advanced Manufacturing Queensland (AMQ)
Pure One has signed a Term Sheet with AMQ, enabling local assembly and integration of hydrogen fuel-cell trucks at AMQ’s Brisbane facility (Figure 1).
Figure 1: AMQ Facility – Zero-Emission Vehicle Assembly Area (source: PH2)
The collaboration includes integrating hydrogen components, vehicle assembly, and shared value in vehicle sales.
Pure One retains control of pricing strategy and customer relationships—a key long-term competitive advantage.
The partnership enables Pure to sell the Ford F-150 Lightning, expanding its ZE vehicle offering and revenue channels (Figure 2).
Figure 2: Ford F-150 Lightning – in Field Operation (Pilbara) (source: PH2)
AMQ brings advanced manufacturing capability aligned with the Federal Government’s Future Made in Australia strategy.
Both companies will explore additional commercial opportunities across the zero-emission mobility sector.
A binding agreement is expected early 2026.
Highlights – Funding Facility to Support Growth Pipeline (21 October 2025)
$2.5 million Strategic Loan Facility Secured
Pure Hydrogen has executed a $2.5 million loan facility with Gam Company Pty Ltd.
The facility provides working capital flexibility to accelerate ZE vehicle deliveries and customer contracts.
Supports the Company’s in-build vehicle fleet, including multi-vehicle orders across industrial and construction sectors.
Loan terms include:
Eight-month duration
15% annual interest, payable pro rata
28 million options exercisable at $0.13, with a three-year expiry
First-ranking security over Pure’s assets
Early repayment allowed with no penalty
Enables continuity in delivery schedules while longer-term funding strategies are developed.
Leadership Commentary
Pure Hydrogen Managing Director, Mr Scott Brown, commented:
“This collaboration transforms how we approach zero-emission transport in Australia. By integrating assembly capabilities locally through AMQ, we gain the ability to scale production, innovate across vehicle platforms, and maintain full control over customer relationships and pricing strategy, reinforcing our long-term growth potential. Beyond production, this partnership unlocks broader strategic opportunities. It strengthens our domestic presence and establishes a foundation for future expansion. Local assembly is a game-changing capability that will underpin our vision of delivering zero-emission transport solutions across Australia and internationally. We look forward to working with AMQ to spearhead the next phase of growth in Australia’s clean energy vehicle sector.”
Advanced Manufacturing Queensland (AMQ) Managing Director, Mr Edward Kocwa, added:
“AMQ is driving the future of clean mobility in Australia. From the F-150 Lightning to our Hyundai remanufacturing program, this partnership with Pure One demonstrates how we can add value through local manufacturing and deliver worldclass zero-emission vehicles, which also aligns with the Federal Government’s Future Made in Australia strategy. We’re pleased to partner with Pure One to support the growth of zero-emission transport in Australia, and this collaboration aligns perfectly with our mission to bring world-class manufacturing capability back to Australian soil.”
About the Project (Australia – Zero-Emission Mobility Platform)
Pure Hydrogen’s ZE mobility initiative integrates:
Hydrogen fuel-cell trucks, purpose-built for industrial logistics
Battery-electric platforms, including the Ford F-150 Lightning
Strategic assembly and integration capability via AMQ
Domestic and US sales channels supported by multi-vehicle order interest
Supporting energy infrastructure, including hydrogen production and supply solutions
Near-Term Milestones to Watch
Finalisation of a binding AMQ assembly agreement (expected early 2026).
Continued delivery of hydrogen fuel-cell trucks and ZE vehicles to customers nationwide.
Deployment of additional F-150 Lightning vehicles into commercial fleets.
Expansion of domestic ZE mobility infrastructure, including refuelling capability.
Progress on follow-up US orders under existing sales and distribution agreements.
Ongoing development of hydrogen supply frameworks to support fleet rollout.
How Samso Understands the Investment Memo for the Company
Pure Hydrogen’s announcements highlight two clear investment trends:
Local capability is becoming central to Australia’s ZE vehicle supply chain.
The AMQ partnership gives Pure an early-mover advantage in domestic assembly.
Financial flexibility is critical during the scale-up phase.
The loan facility provides Pure with the liquidity required to maintain delivery momentum.
A broader commercial footprint is emerging.
The ability to sell, assemble, and service multiple ZE platforms—both HFC and BEV—positions Pure as a multi-channel provider.
Strategic positioning is strengthening against international competitors.
Local manufacturing capability is a defensible long-term differentiator.
Samso Concluding Comments
The combined impact of these two updates is more significant than it may appear on the surface. Pure Hydrogen is not only improving its ability to deliver vehicles—it is structurally embedding itself inside Australia’s emerging clean mobility value chain. Local assembly creates a long-term ecosystem advantage, particularly in fleet markets where serviceability, reliability, and cost control matter.
The Company’s decision to retain pricing strategy and customer relationships hints at a deliberate focus on building brand equity alongside market share. These choices are important for any company transitioning from technology rollout into commercial maturity.
The funding facility, while modest in size, plays a crucial role in ensuring continuity.
Maintaining delivery momentum is essential in early-stage commercialisation cycles, especially where customer confidence is directly tied to execution capability.
Taking both announcements together, Pure Hydrogen appears to be moving toward a more vertically integrated business model. This could enable the company to capture value at multiple points across the ZE vehicle supply chain while positioning itself strongly for future industry consolidation.
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