• Noel Ong

Branding a Nickel Producer: The Blackstone Way.

Samso Special Series Part 1/4

Coffee with Samso Episode 103 with Tessa Kutscher, Corporate Affairs Advisor, Blackstone Minerals Ltd (ASX:BSX) is the first of a 4-part series where we dive deeper into the Blackstone Minerals organisation.



I have noticed that Blackstone Minerals Limited (ASX:BSX) is one of the most visible mining companies on social media platforms. This is a well organised strategy which is clearly working very well.

Blackstone Minerals Ltd has been a strong supporter of Samso since we started. That is why I have been very keen to speak to Tessa Kutscher for a while now. It has been a challenge getting her to have a coffee break due to her heavy schedule, but I have finally managed to corner her for this episode of Coffee with Samso.


We talk about how in the mineral resource sector there is a belief that there is no need to brand. This is a curious belief as every sector in the commercial world strive on branding and keeping the interaction with consumers. Tessa and I discuss the changing market space and the use of different social media platforms.


Tune in to find out how Tessa Kutscher and the Blackstone team keep the company very visible in the internet world.



Chapters


00:00 Introduction

00:53 All about Tessa Kutscher

01:37 How Blackstone promotes.

06:25 From traditional marketing to Marketing 2021

11:40 Is there a preference for a particular social media platform?

15:51 The importance of Scott Williamson being seen.

16:21 Why is LinkedIn good?

17:19 The experience of Twitter for Blackstone Minerals.

18:29 Is Educating Engagement the secret weapon?

22:20 Tessa Preaching.

23:50 Try all ways of distribution.

25:20 Conclusion


PODCAST



About Tessa Kutscher

Corporate Affairs Advisor

Blackstone Minerals Limited

Qualifications: Master of Arts in Political Science, Linguistics and Languages

Ludwig-Maximilians-Universität München


Ms Kutscher has more than 15 years' experience in C-level executive support in the financial, higher education and mining sector.




About Blackstone Minerals Limited


Blackstone Minerals Limited (ASX: BSX) is developing the district-scale Ta Khoa Project in Northern Vietnam where the company is drilling out the large-scale Ban Phuc Nickel-PGE deposit. The Ta Khoa Nickel-PGE Project has existing modern mine infrastructures built to International Standards including a 450ktpa processing plant and permitted mine facilities.


Blackstone Minerals also owns a large landholding at the Gold Bridge project within the BC porphyry belt in British Columbia, Canada with large scale drill targets prospective for high-grade gold-cobalt-copper mineralisation. In Australia, Blackstone Minerals is exploring for nickel and gold in the Eastern Goldfields and gold in the Pilbara region of Western Australia. Blackstone Minerals has a board and management team with a proven track record of mineral discovery and corporate success.


Blackstone Mineral Projects

Disclaimer

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